You bring the car. We'll bring the connection.
LONGTAIL is a premium rally experience designed for those who crave more than just the drive. We chart unforgettable routes-but it's the people, the energy, and the moments in between that make it something you'll still feel long after the engines cool. This is connection at high speed. A bond formed in motion. Welcome to the road you won't stop talking about.
LONGTAIL might look like a rally brand on the surface.
But at its core, it’s something else entirely.
This is a curated adventure brand—built for those who crave real movement, real connection, and the kind of experiences that can’t be booked from a travel site. Yes, the routes are mapped. The hotels are dialed. The logistics are seamless.
But what we’re really building is a series of unforgettable moments—stitched together by the road, the people, and the kind of energy that lingers long after it ends.
This isn’t just a rally. It’s a way to experience the world differently.
LONGTAIL is the rally that behaves like an adventure brand.
We’ve teamed up with Race Service—a Los Angeles‑based creative agency and car‑culture hub that’s quietly shaping the industry. Since 2017, they’ve partnered with global motorsport legends and lifestyle brands (Formula 1, Michelin, Porsche, Hot Wheels and more), without ever shouting about it .
They live and breathe automotive culture—from their location on Venice Blvd to cross‑media brand campaigns to limited‑run merch drops.
That means visuals you’ll feel, goods you will want to keep forever and a new level of energy behind everything we do.
WE STRIVE FOR POST RALLY DEPRESSION.
At the heart of LONGTAIL is the crew. Always has been. The stories, the laughter, the late-night gas station hangs—those are the moments that make it unforgettable. The roads bring us together. The people bring us back.
ROLL DEEP
Questions, inquiries, or just feeling the pull?
Reach out anytime — we’re here for the long drive.